Your website is a powerful marketing tool. A well-maintained website can help you gain a competitive advantage in your industry and improve your business image. Developing your web site offers many benefits including helping you get more leads and prospects, increase sales, enhance your professional �brand,� and improve your customer service.

1. Improve Your Advertising Effectiveness
2. Save Money on Printing and Distribution Costs
3. Easy Access to New Customers
4. Easy to Use and Update
5. Improve Productivity
6. Educate Your Customers
7. Expand Your Market
8. Extend Your Local Reach
9. Promote & Sell Products & Services
10. Promote Your Brick and Mortar Footprint
11. When You Change Locations
12. Great Tool for Finding New Employees
13. Your Own Internet Identity
14. Set-up Email Addresses
15. Two-Way Communication
16. Cheap Market Research
17. Build Your Reputation
18. Improve Customer Service


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A static web page (sometimes called a flat page/stationary page) is a web page that is delivered to the user exactly as stored, in contrast to dynamic web pages which are generated by a web application. Consequently, a static web page displays the same information for all users, from all contexts, subject to modern capabilities of a web server to negotiate content-type or language of the document where such versions are available and the server is configured to do so.

Static web pages are often HTML documents stored as files in the file system and made available by the web server over HTTP (nevertheless URLs ending with ".html" are not always static). However, loose interpretations of the term could include web pages stored in a database, and could even include pages formatted using a template and served through an application server, as long as the page served is unchanging and presented essentially as stored.

Static web pages are suitable for the contents that never or rarely need to be updated. However, maintaining large numbers of static pages as files can be impractical without automated tools. Any personalization or interactivity has to run client-side, which is restricting.

Advantages of a static website:

Quick to develop
Cheap to develop
Cheap to host

Disadvantages of a static website:

Requires web development expertise to update site
Content can get stagnant


A dynamic web page is a web page that displays different content each time it's viewed. For example, the page may change with the time of day, the user that accesses the webpage, or the type of user interaction. There are two types of dynamic web pages.


Web pages that change in response to an action within that web page, such as a mouse or a keyboard action, use client-side scripting.
Client-side scripts generate client-side content. Client-side content is content that's generated on the user's computer rather than the server. In these cases, the user's web browser would download the web page content from the server, process the code that's embedded in the web page, and then display the updated content to the user.
Scripting languages such as JavaScript and Flash allow a web page to respond to client-side events.


Web pages that change when a web page is loaded or visited use server-side scripting. Server-side content is content that's generated when a web page is loaded. For example, login pages, forums, submission forms, and shopping carts, all use server-side scripting since those web pages change according to what is submitted to it.
Scripting languages such as PHP, ASP, ASP.NET, JSP, ColdFusion and Perl allow a web page to respond to submission events.